TYME in the Press: Features and Independent Reviews – tyme

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TYME in the Press

TYME has been styling hair since 2014. Along the way the iron has been picked up by national television, beauty press and a good number of people who bought one with their own money and wrote about it honestly. Both matter, and the second group matters more.

As seen on

The TODAY Show Television

People StyleWatch Print

Popsugar Digital

TotalBeauty Digital

These features ran in TYME's earlier years, under the company's original ownership, and predate the archives most of these outlets keep online. We list them because they happened, not because we can send you to the clip.

Reviews you can read right now

These are independent reviews by writers who published their own verdict on a TYME iron. We did not write them, we do not control them, and we link them unedited.

Frugal Coupon Living

TYME Iron Review: How to Use TYME Iron and Get Good Results

A save versus splurge review that works through whether the iron earns its price against cheaper tools, with a walkthrough of technique.

Read the review

Highlights Along the Way

TYME Curling Iron Review and Step by Step Tutorial

A long form review with a video tutorial attached, which is useful if you want to see the motion before you decide.

Read the review

Hot Air Brush Reviews

TYME Iron Review: Round Straightener and Curler

A technical review focused on how the plate shape lets one tool both curl and straighten, and where that works and where it does not.

Read the review

On the reviews we do not link

Not every review of a TYME iron is a good one, and we are not going to pretend otherwise. The Iron Pro in particular has the steepest learning curve of anything we make, and some writers have given up on it before it clicked. If you want the honest version of who each iron suits and who it does not, the comparison page says so plainly, and the quiz will talk you out of the wrong one.

Press enquiries

For interviews, samples, product images or anything else, email hello@tymestyle.com with PRESS in the subject line. We answer Monday to Friday, 9am to 5pm Eastern.

TYME is owned by Lauren Ashtyn, a licensed professional hair stylist who grew up in her mother's salons and designed the 1.25 inch and 2 inch irons herself. The original TYME iron was designed by cosmetologist Jacynda Smith from 2012 and launched in 2014. TYME is a family owned business based in South Carolina.

A note for anyone writing about TYME

There are counterfeit TYME irons in circulation, some selling for under $30. If you are reviewing an iron that did not come from us or from our Amazon storefront, it may not be ours, and it will not perform like ours. Here is how to tell the difference. We are happy to send a genuine unit to anyone writing in good faith.

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